Active Silver is the UK’s leading producer of Colloidal Silver and is run by a Father-Daughter duo, Lucy Roberts and Dick Goodall, who, together with their team, create all-natural skincare products made with silver that deliver results. Active Silver approached us to explore a different visual language for their brand, wanting to pivot from a soft self-care angle to a more science-based look that felt truer to their brand.

After initial discussions of what they wanted their brand to look and feel like, we first developed a clean and minimal moodboard that focussed on the products, their all-natural ingredients and product textures. From there, we created a small curated selection of product images, swatch details and ingredient hero shots, alongside short, informative videos and graphics for social channels, product listings and ads.

Here are some of the outcomes: