NEAL’S YARD DAIRY
PAID MEDIA
Client
Neal’s Yard Dairy
Year
2024
Championing British and Irish cheesemakers for more than 45 years, Neal’s Yard Dairy select, mature and sell artisan cheese online, from their signature blue-front shops across London, and supply delis and restaurants across the UK.
Being long-standing partners, Studio Dot to Dot is proud to support Neal’s Yard Dairy with a multi-platform paid media strategy across Google, Meta, Pinterest and Microsoft ads. With the main objective of growing online sales, we balance the focus on driving revenue with investment into improving brand awareness for long-term growth. Here are some of our key achievements from 2024:
THE RESULT:
→ 76% increase in revenue from Google’s Performance Max campaign
→ Google ads ROAS of 1,752%
→ 75% rise in Meta ads revenue
→ Meta Advantage+ Shopping campaign with a 712% ROAS
→ Successful trial of Pinterest’s Performance Plus campaign
“Studio Dot to Dot are proactive, responsive and diligent. We feel confident that they are always striving to get us the best results, while remaining true to our brand. We really enjoy working with them and look forward to many more successful campaigns in the future”
- Miranda Bubbhumfryes, E-Commerce Team, NYD
